Thursday, December 12, 2019

Huckleberry Finn Essay Summary Example For Students

Huckleberry Finn Essay Summary In extreme cases the book, Huckleberry Finn, has been banned from some schools because of the depiction of racial tension towards Jim, the black slave, in Huckleberry Finn. This story takes place at a time where slavery was considered moral. Blacks were considered inferior to whites, but Huckleberry challenges the notion that he was raised upon. Through Huckleberry s adventures Twain expresses his challenge towards civilization s rules and moral code. One must read between the lines and reach for the meaning in Mark Twain s subtle literature dialog. If one were to do this that one would realize that it is not racist, but anti-slavery. For someone to think that Twain considering the era was racist would ludicrous. Considering that Mark Twain is a revolutionary writer and must use detail from an era to make the story unique he shouldn t be considered racist. Their time period is set around the Civil War which was fought for abolishment of slavery. Huck to some people would be the argument for Twain s racism, but Huck was raised from a boy by people with extreme hatred towards blacks such like Pap and Miss Watson. Even if bigotry was part of Huck s attitude towards blacks it should be excused. Towards the end of the novel Huck encounters Aunt Sally who makes a remark towards blacks. She remarked that thank god no one was hurt but it was okay if a black person was. This is just a fine example of the extremities that Huck was raised under and the society s views towards blacks. Twain is merely revealing the harsh truth of society in a subtle tone. It is also important to remember that Mark Twain s description of Jim was not being racist but honest. Back in their era majority of black slaves were non-educated, ignorant, never allowed independence, and were maltreated. Twain was merely using the historical accuracy to his advantage in the novel for a heightened impact. Since Huck is the center piece of the novel people could say that Mark Twain expressed himself through the character. They would use the fact Huck was degrading Jim. As I have said Huck was raised that way from a child, but he evolved to different beliefs. In the beginning after Huck and Jim have run away they find each other. Huck s first step to overcoming prejudice occurs on that island. Huck feels relief that he is no longer alone and needs Jim for comfort. You start to see a bond form which never forms between man and his â€Å"property†. This may not be a gigantic step but it is a step. As the story unfold farther they form a rather special bond of needing each other which shows strong when Jim is auctioned off. He decides to save Jim which is totally unheard of for a white to do for a black. At first he challenges his views of religion whether or not he should write Miss Watson, his owner, and probably still lose Jim for good, or go for Jim himself. Huck decides that he would rather be damned to hell than lose Jim, so he tears up the note a journeys forward. Huck challenged society s views which damns himself to â€Å"kissing boot heels† or humiliation for helping a slave. Huck evolved from â€Å"sivilized† boy to an â€Å"unsivilized† or non-racist boy. The society s values and views are an important factor in this novel. They are brought out to show the horrible society which we once embraced. Huck goes through a complete metamorphosis and stops accepting their values. In a very satirizing and subtle manner Twain tell the reader not to be racist, not to advocate racism, but to challenge society s beliefs which they accepted.

Wednesday, December 4, 2019

Compare and contrast the methods used by Zeffirelli and Luhrmann in the opening scenes of their films Essay Example For Students

Compare and contrast the methods used by Zeffirelli and Luhrmann in the opening scenes of their films Essay Shakespeares play Romeo and Juliet is one of Shakespeares most interesting and well-known plays. It may even be the most well known play in the world! For this reason, many attempts have been made, by a variety of directors, to interpret and present the Shakespearian tale in their own way, tying to make it creative, original, and unique. The two directors who have succeeded most at doing this are Franco Zeffirelli and Baz Luhrmann, the two films I will be concentrating on. For those who are not aware, Romeo and Juliet tells the tale of two star-crossed lovers, Juliet (13 years old) and Romeo (17 years old) who secretly fall in love and marry. Their families, the Montagues and Capulets, have been fierce enemies for generations. Why, I hear you ask? Well theres no real cause. In the end, their love for one another is doomed. Using this as their basis, the two directors take a very different approach in portraying the play. Franco Zeffirelli went for a more traditional style, whereas Baz Luhrmann attempted to thrill his audience with a comedic modern twist, still keeping the original dialogue. In my opinion, Baz Luhrmanns film is aimed at a younger audience, teenagers for instance, due to the slang, comedy, hip modern feel, and gun violence culture, which seems to be a growing part of our world today. Also, it is set in twentieth century Mexico City, trying to create a modern Miami sort of feel. However, Franco Zeffirellis version, set in the fifteenth century, is aimed at an older audience, adults and the elderly in particular in my opinion. One of the main differences between the two films, apart from the time set, is the opening scenes. The Zeffirelli version has quite a slow opening, and takes a while to get in to the action, in contrast to a fast and furious opening of Luhrmanns film. Obviously one big difference is the time periods of each movie. The older movie was set in Early Renaissance times, whereas the newer movie is set in the early ninetys, but its the opening scenes which display an almost no comparison. Special effects is a key feature in the latest film explosions and gunfights giving an action packed modern twist. In the older version there was no use of special effects, therefore, the movie totally relied on great acting to be convincing. In keeping with the sets and effects, the costumes too are very different. On one hand, Zeffirellis film displays historically accurate clothing, tunics, doublet and hose, and harlequin costumes. These were all typical clothing types in the early Renaissance period. On the other hand, Lurhmanns film uses shirts and jeans, Latino boots, designer suits, beach clothes, and other modern clothing items like jewellery (chains, earrings/studs), to give a very modern feel. Another major difference in the films that is seen often throughout the Lurhmann film is the actors smoking. Obviously in the time of this play, and in Shakespearian times smoking didnt exist. Something as simple as a lit cigarette in ones hand adds a cool and modern feel to the film. There is also a contrast between the choice of weapons and methods of transport. There is almost no comparison between these two factors. Zeffirelli used again historically accurate swords and daggers, bow and arrows, horseback, foot, and horse and carriage. However, the use of guns, explosive effects, sporty kitted cars, helicopters, and speedboats contrasts with this in the modern film. Its simple things like this which can straight away tell the viewer the time period the film is set. Example; space ships and flying cars, obviously in the future, modern cars, bikes, planes, somewhere within the last few decades, horseback, boat, carriage, back in the past. .uc611b6cd58492344a977891d8595668f , .uc611b6cd58492344a977891d8595668f .postImageUrl , .uc611b6cd58492344a977891d8595668f .centered-text-area { min-height: 80px; position: relative; } .uc611b6cd58492344a977891d8595668f , .uc611b6cd58492344a977891d8595668f:hover , .uc611b6cd58492344a977891d8595668f:visited , .uc611b6cd58492344a977891d8595668f:active { border:0!important; } .uc611b6cd58492344a977891d8595668f .clearfix:after { content: ""; display: table; clear: both; } .uc611b6cd58492344a977891d8595668f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc611b6cd58492344a977891d8595668f:active , .uc611b6cd58492344a977891d8595668f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc611b6cd58492344a977891d8595668f .centered-text-area { width: 100%; position: relative ; } .uc611b6cd58492344a977891d8595668f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc611b6cd58492344a977891d8595668f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc611b6cd58492344a977891d8595668f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc611b6cd58492344a977891d8595668f:hover .ctaButton { background-color: #34495E!important; } .uc611b6cd58492344a977891d8595668f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc611b6cd58492344a977891d8595668f .uc611b6cd58492344a977891d8595668f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc611b6cd58492344a977891d8595668f:after { content: ""; display: block; clear: both; } READ: Romeo And Juliet Critical EssayThe techniques of filming are also different. A good example of the different techniques is at the beginning of the two films, the street fights. In the Lurhmann version, at the petrol station there is a lot of use of long and short shots, use of close-up, aerial shots, and low angle shots, which the Zeffirelli version also uses, but also there are other techniques like speeded-up film, freeze-frames, wipes and quick zoom which Zeffirelli does not use. In the street fight in the town market, Zeffirelli uses a highly mobile camera in cinema verite style, and there is a lot of use of aerial shots, and close-ups. There was one thing I noticed in both the films, the use of when introducing Tybalt. Here the camera starts off low, looking at the feet and legs of the person, then slowing raising up the the face as they introduce the character. This is a good technique to use to introduce an important character as the audience will know it must be someone important from the filming technique. Use of sound also differs. In the prologue in Zeffirellis version there is calm orchestral music, relaxing and slow, and also the voiceover of Laurence Olivier in an old fashioned style. Aerial shots slowly panning across the hazy morning of Verona city are used here also. However,in the Luhrmann version, very intense modern opera music is used to build the heat and the voice over is done in a more serious way, in a less calm and old voice as Laurence Olivier. A lot of wipes, quick zooms, close ups, and speeded up film is used here also. Music and sound effects is used throughout both versions. In Lurhmanns, there is spaghetti western style music to go with the gunplay and also the operatic music coming back in after the petrol station goes up in flames (due to the gunfight at the beginning between the montagues and capulets). In the Zeffirelli version there is less music to act as background sound, instead, there is sound effects like a busy market place, the sounding of the bell, a nd screaming and shouting as the fight breaks out. The sound of the bugels when the prince enters instantly lets the viewers know he is an important person, this is a very good sound effect used. Sound effects in Lurhmanns version are very urban, like explosions gunshots, helicopter blades, whereas Zeffirelli has used more the peaceful and natural sounds. The images in the Luhrmann version are modern and media orientated. This is why he begins the prologue with the television set, on the news, to give the viewer the instant impression that the film is set in the modern world, with media being an important factor. Another example of modern imagery is the first time we see Father Laurence when he is conducting experiments with modern scientific equipment, which you wouldnt see in Zeffirellis version! Also he has a huge tattoo on his back, which again is modern as tattoos havent been around for that long. Other interesting modern images you can notice in the Luhrmann version include fireworks at the party, and smoking. A lot of the characters including Romeo are sometimes seen smoking a cigarette. On the other hand, the pictures presented to the audience in the Zeffirelli version are very old, swords instead of guns, horse instead of car etc. Zeffirellis Romeo and Juliet are played by two young unknowns, Leonard Whiting (sixteen years old) and Olivia Hussey (fifteen years old). This was in keeping with the time in which it was made, when there was a generation gap, and they would have been seen as innocent youth taking on the mean minded older people. The actors in the Luhrmann version, however, are well known Leonardo DiCaprio, and not so well known Claire Danes who were 21 and 17 years old when the film was being made. They are different to them in the Zeffirelli version because the acting is more exaggerated, less traditional, and more stylized. .u2d84cb1830799b3fa2462e04f035c66e , .u2d84cb1830799b3fa2462e04f035c66e .postImageUrl , .u2d84cb1830799b3fa2462e04f035c66e .centered-text-area { min-height: 80px; position: relative; } .u2d84cb1830799b3fa2462e04f035c66e , .u2d84cb1830799b3fa2462e04f035c66e:hover , .u2d84cb1830799b3fa2462e04f035c66e:visited , .u2d84cb1830799b3fa2462e04f035c66e:active { border:0!important; } .u2d84cb1830799b3fa2462e04f035c66e .clearfix:after { content: ""; display: table; clear: both; } .u2d84cb1830799b3fa2462e04f035c66e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2d84cb1830799b3fa2462e04f035c66e:active , .u2d84cb1830799b3fa2462e04f035c66e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2d84cb1830799b3fa2462e04f035c66e .centered-text-area { width: 100%; position: relative ; } .u2d84cb1830799b3fa2462e04f035c66e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2d84cb1830799b3fa2462e04f035c66e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2d84cb1830799b3fa2462e04f035c66e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2d84cb1830799b3fa2462e04f035c66e:hover .ctaButton { background-color: #34495E!important; } .u2d84cb1830799b3fa2462e04f035c66e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2d84cb1830799b3fa2462e04f035c66e .u2d84cb1830799b3fa2462e04f035c66e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2d84cb1830799b3fa2462e04f035c66e:after { content: ""; display: block; clear: both; } READ: How does Shakespeare present the role of women in the play "The Winter's Tale" EssayTo sum up, the two films of Romeo and Juliet were both created and directed brilliantly by the two directors, and its hard to believe a some points that the films are both set on the same story! Theres so much thats different about them! Appart from the obvious time set, one being Shakespearian times (Zefirellis) and one being the modern world (Lurhmanns), the language/dialect is different, the transport methods and weapons are different, and also the filming styles and sound effects are different! I think they are both great films and to get a true feeling of the story I would prefer to wa tch the older version, but I do however like Lurhmanns version more due to it being a more exciting, active and modern film.

Thursday, November 28, 2019

Role of Religion in Early American Literature Essay Example

Role of Religion in Early American Literature Essay Role of Religion in Early American Literature American Literature, especially of the early settler and colonial period is marked by a deep sense of religion and a stress upon writing about matters related to religion. The development of early American literature thus can be seen to be a reflection of the religious ideals followed by the early settlers and colonists and it became a means of promoting a moral and ethical way of life. Early American literature is filled with an obvious expression of religion and its redeeming power as well as an acknowledgment of its strength to help human beings bear adversity and triumph in difficult situations. The power of religion, as expressed in early American literature deals more with a sense of gratefulness to God for giving courage to the new settlers and this is seen in the works of Mary Rowlandson, who, in writing of her long captivity by the natives expressed continuously her gratefulness to God for giving her courage in those difficult times. The profound role of religion in early American literature is also understood in the context of the religious nature of the earliest settlers in America, the Puritans. The reason the Puritans had made the voyage across the Atlantic and to America was for reasons of practicing their faith and writing provided a means to lay down their expectations from their new life and the hard work needed to sustain life was enhanced by stories of fortitude and courage. The religious component of American literature can also be understood in relation to the strong influence exerted by the Puritans in the early years of settlement. We will write a custom essay sample on Role of Religion in Early American Literature specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Role of Religion in Early American Literature specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Role of Religion in Early American Literature specifically for you FOR ONLY $16.38 $13.9/page Hire Writer An inherently religious group, the writings of the Puritans consisted mainly of sermons, hymns and poetry and journals of their lives. These journals, being a record of their daily lives were imbued with religious ideas because of the important role played by religion in the daily lives of the people and the stress upon hard work as one of the ways to serve God. The role of religion in early American literature can also be traced to the importance placed on learning and education among the Puritans. While the Puritans are generally perceived as hard working and God fearing people, they were also a highly educated people and their education found its expression in their writings. Their writings reflected their engrained beliefs, especially religion which was integral to their existence and hence early American literature is infused with religiosity. The role of religion in the literature of this period can also be attributed to the journals kept by the early settlers who recorded their daily life with precision. Religion became central to their journals because Puritanism called for reflection on the spiritual and this was expressed in their writings, which became records of their religious experiences and thus filled with religious ideas. The period when America saw the influx of British settlers in its lands was also the time when the Bible was put in the hands of the common man and greater number of people had access to religious writing. The settlers carried the holy book with them, which was a source of inspiration and sustenance for them in their trying times. The simplicity of the early American literature can be traced to the simple writing style characterized by the Bible and its religious message. The role of religion in early American literature is extremely pervasive and it forms the obvious theme for most written work composed during the period. The highly religious nature of the early settlers and their deep seated belief in God and his mercy is shown in these writings, giving it a distinctly religious tone.

Sunday, November 24, 2019

Ancient civilization comparative essay Essay Example

Ancient civilization comparative essay Essay Example Ancient civilization comparative essay Essay Ancient civilization comparative essay Essay Ancient Civilization Comparative Essay Without any form of rapid long distance communication as we have today, Egypt and Mesopotamia built their civilizations with inadvertent similarities and differences between their political and social structures. Given the facts that Egypt was unified and Mesopotamia was a collection of city states, both had common writing forms amongst them, but not all were literate due to the sharply contrasting social hierarchy. Even though Egypt believed in a fulfilling after life, Mesopotamia did not; owever, both had polytheism religions. Known as one civilization but actually a collection of city-states, Mesopotamia, unlike Egypt, was not politically unified. However, Egypt was politically unified under one ruler, the pharaoh. Political unity allowed for a stable government and economy. Therefore, more people were able to study other pursuits. As a result of this, the two civilizations developed respective forms of writing. Usually used to record religious rituals, hieroglyphics were used as a form of writing and art; but it wasnt only used for religion. Hieroglyphics were also used for writing poems, myths, medical recipes and records of battle, legal documents, trade transactions and even magic spells. Scribes, wrote with hieroglyphics on walls of temples but mostly papyrus, an early form paper. Mesopotamian scribes, instead of writing on papyrus wrote on clay tablets. Mesopotamians are credited with inventing the earliest form of writing, Cuneiform. With the use of reed styluses, they carved pictographs into clay tablets and left the tablets to dry. Even though both civilizations had a writing form, not all ould read or write due to the massive inequality between the elites the laymen. Only the elites could read and write because only they could afford to go to school. In each of these civilizations, women were not permitted to attend school. However, women in Egypt had rights to an extent. For example, in the absence of her husband and sons women would manage the family farms or businesses. Women could even initiate a lawsuit to get a divorce. But those rights came with a price, under the law women in Egypt were treated equally even more so cruel than men. To a degree women in Egypt had freedom of expression while women in Mesopotamia could not due to the fact that they were completely downgraded and did not have any rights unlike Egyptian women. Under one leader, Egypt was unified; ancient Egyptians believed that their leaders, or Pharos, were part god, a god of their many gods. In fact, it was believed that Egypt had over 2000 gods, Just short of Mesopotamias 3000. There is no doubt that they were both polytheistic, but their beliefs of the after life differed. The gloomy outlook of Mesopotamian religion was to go to the land of no return after life on earth. On the other hand, Egyptian religion believed that ones after life is where one finds content; as a matter of fact it was believed that kings ruled in the after life as well, therefore they were part god. In order for them to rule in the after life, they had to undergo a proper burial. Therefore in their life on Earth, it was ordered that a proper mesopotamians also built a pyramid like structure, but it was used for religion and ot as a burial site, the ziggurat. Although Egypt was unified under one ruler and Mesopotamia was various city states, their social structures were homogeneous in parts yet also heterogenous in others. However, because of the social hierarchy not all were educated and could write; both had common writing forms among them. Even though both believed in an after life, their outcomes were not the same. The early civilizations of Egypt and Mesopotamia had distinguishable similarities but also very distinct differences.

Thursday, November 21, 2019

Human Capital Essay Example | Topics and Well Written Essays - 1250 words

Human Capital - Essay Example This is a case analysis of the Riordan Manufacturing, a global plastics producer employing 550 people with projected annual earnings of $46 million. The company is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion. Production is divided among three plants: plastic beverage containers in Albany, Georgia; custom plastic parts in Pontiac, Michigan; and plastic fan parts in Hangzhou, China. Research and Development is conducted at corporate headquarters in San Jose, California. Riordans major customers are automotive parts manufacturers, aircraft manufacturers, the Department of Defense, beverage makers and bottlers, and appliance manufacturers. The cause of the problem that Riordan Manufacturing is facing is rooted from several strategic changes in the way it manufactures and markets its products. The declining sales and uneven profits over the past two years not only forced the company to change its sales processes, but prompted them to adopt a customer-relationship management (CRM) system. So now customers are serviced primarily by sales teams rather than single salespeople, with each team focusing on a particular customer segment. Teams typically include a sales person, product engineering specialist and customer service representatives. The company is hoping that the team approach will improve sales. With some work being redirected to a new manufacturing facility in China, and plants have been restructured into self-directed work teams, the changes implemented have caused the employee retention numbers to decline. An employee survey showed a decrease in overall job satisfaction, particularly in the areas of compensatio n and benefits. Riordan’s employees comprise three major demographic groups. Baby boomers make up the bulk of the managerial and about half of the manufacturing

Wednesday, November 20, 2019

Strategic Hospitality Management Essay Example | Topics and Well Written Essays - 750 words

Strategic Hospitality Management - Essay Example Planning, leading, directing, supervising and regulating of activities related to the strategy are essential parts of strategic management process. Planning is the most important phenomenon in strategic management that maintains the foremost significance in respect of presenting the outline of the strategy. Hence, selection of corporate scheme, establishment of goals and objectives, identification of strategic options, planning and allocation of resources, organizational structure and design, managing structure change, and in-depth analyses of corporate environment are included in strategic management process. Both external and internal analyses play imperative part in strategic management process. Internal influences include strengths and weakness of a firm, while external influences include opportunities a corporate firm enjoys as well as the threats and challenges it undergoes from its competitors during the exercise of its strategic scheme. Every organization, whether large or small, or local or international, devises strategy keeping in view the strengths, weaknesses, opportunities and threats. For instance, the unabated popularity, wide range of consumers, universality and unique brand serve as the strength of the Coca-Cola Company (TCCC). Similarly, Red Hat’s work force, innovative ideas and extraordinary technical skills include among its strengths. On the other hand, health damages, high price and banishment of tobacco consumption include the weaknesses of international brand Marlboro. In the same way, fulfillment of the demands of wide range of consumer in all parts of th e world along with unique products, swift changes according to the latest challenges and production of new technological equipments are the opportunities before world famous brand Microsoft Corporation. In addition, ban of the products of Danish commodities in Muslim countries are the threats faced by the north European countries while entering the global markets. It is therefore

Monday, November 18, 2019

CHANEL IN CHINA Research Paper Example | Topics and Well Written Essays - 3750 words

CHANEL IN CHINA - Research Paper Example As economy in China is rapidly growing, the Chinese who can afford luxury also increases. The country is considered as the third largest luxury market in the world, after the United States and Japan. This is the prime reason multinational companies of luxury goods extend presence of their products in the country. China is one of the most economically developed countries in the world. It has gained its momentum since the Chinese embraced economic transformation in the late 1970s. China has opened its market to foreign investors which attracted many multinational corporations (MNCs) to come and do business. The MNCs then become the engine of the country in its rapid economic growth that helped increase its participation in the international market. Due to global competition, many MNCs established themselves in the Chinese market mainly to seek for cost-reduction and new market. China became a favorite destination of foreign investors or MNCs because of fast investment return. The rapid economic growth opens more market opportunities but still provides cheaper but high quality resources and huge supply of inexpensive labor. This entices the idea of foreign investors to enter in the emerging market. ... One of the luxury companies that established a branch in China is the Chanel. Chanel with Mandarin name Xiang Nai Er, which means little more than fragrant is an international luxury goods company with over 200 boutiques worldwide. It is founded in 1909 by Gabrielle â€Å"Coco† Chanel, a famous haute couture which revolutionized women’s fashion and introduced timeless elegance and fashion. The mother branch is in Neuilly sur Seine, France. The company is one of the world’s preeminent fashions of the present genre. It offers a broad range of luxury products such as ready-to-wear clothes, make-up, fragrances, skincare, leather goods, fine jewelry and accessories. This paper will try to identify Chanel’s development of global strategic alliances, inter-company collaboration, and positioning for greater global competitiveness. Though MNCs such as Chanel have several strengths which include strong brand image, high quality products, and excellent management, th ey still need strategies to be able to compete in the market due to increasing number of luxury brands competing. Discussion Various business strategies are employed by companies especially MNCs in order to maintain presence, establish presence in new markets, and compete in their market segment against same products. In the case of luxury brand Chanel, its advantage may be its global presence for more than a century now, but this does not mean challenges are few. First off, Chanel like any other MNC that is new to China, needed strategic global alliance that will harmonize the market entry as well as reduce all possible risks that a foreign investor will go through. 1. Development of global strategic alliances Knoke (2009)