External Stakeholders Interest or Claim in Coca-Cola Essay

External Stakeholders forge an essential image in the success of coca plant genus pot. Without the external stakeholders, coca plant pinhead would non be the success it is directly. These organizations and persons who argon considered to be external stakeholders vary in range and responsibility. The approximately basic of the external stakeholders but matchless of the most essential are the customers. Without the customers, Coca Cola would be just a name and not a harvest-tide or multi-national and multinational organization. Customers range from individuals to stores or other organizations. The customers hold one of the most important parts in Coca Colas success. The performance of the organization is measured by the sales of the Coca Cola products. Also, the absorb of what is hot and trending, whether it be a modernistic flavor or a change in the bottling of a product, the customers demand is what the company must take into consideration when presenting its product to t his external stakeholder.Another external stakeholder who is vital to Coca Cola is the suppliers. The suppliers range from the materials to the packaging company play an essential role in the workings of everyday life within and around Coca Cola. communion in and around the supply chain through management it aids to keep a well-oiled machine going. The suppliers interest or claim in Coca Cola is simple. With Coca Cola as one of its clients, these suppliers balk to run and make a good profit and guard continuous business. The quality of the work these suppliers bring in must meet Coca Colas standards. These suppliers insure Coca Cola that their standards are up to par and are inspected. (Dione, 2010). Competitors are another external stakeholder. Coca Cola has various competitors from Pepsi to 7up (Dione, 2010).. These competitors keep Coca Cola on their toes. The interest these external stakeholders convey is making sure they are bewildering competitive with what Coca Cola is presenting and selling. These competitors do not want to be out sold Coca Cola. What this does for Coca Cola is it keeps them on their toes.Companies that know they have competition are creative and innovative as they try to stay one step ahead of their competition. Media is an external stakeholder. Advertising is used to present commercial of current and new products. Coca Cola takes advantage of this by using the media to promote its brand worldwide. From television, newspapers, magazines, radio, and the internet, the world bay window palpate Coca Cola everywhere. The local community is a stakeholder. Organization such as Green Peace, promote Unions, and other environment organizations have the opportunity to put their name and cause in front of the universe with the help and support of Coca Cola. (Dione, 2010). Government Agencies are also external stakeholder.Coca Cola is an international organization. Coca Cola have to coordinate with governments around the world to sell th eir products. Knowing the customs and the regulations of that verdant is important. The interest held by the government is that the presence of Coca Cola within its country can help its economy. (Defining Stakeholders And Their Responsibilities, 2003-2013). These external stakeholders every(prenominal) have a stake in the success of Coca Cola. From the customers to the suppliers, media, and the competitors, they all have some to gain and lose. All of these external elements are what make Coca Cola what it is today and tomorrow. External Stakeholders Authority and Responsibility to Coca ColaEach external stakeholder has authority and responsibility to their community, competitor, and those who have an interest in it. Many organizations support their community. In return, the organization expects some sort of loyalty in return. Customers have the authority to make or break a company. Whether they purchase the product or converse out against the product. The voice of the consumer is powerful. Therefore, it is the responsibility of the consumers to speak out responsibly. (Defining Stakeholders And Their Responsibilities, 2003-2013). Suppliers have the authority to slow up or speed up productions.If a supplier is out of a material needed, that supplier can halt the production and hurt sales. It is the responsibility of the supplier to keep on top of knowing what they have and how much of what they have. Communicating that information to Coca Cola is essential in their business with Coca Cola and possible other companies. (Defining Stakeholders And Their Responsibilities, 2003-2013). It is the authority and responsibility of the external stakeholders to play their part in creating and promoting a working relationship to benefits both the external stakeholder and Coca Cola.ReferencesDefining Stakeholders and their responsibilities. (2003-2013). Retrieved from http//www.ukessays.com/essays/business/defining-stakeholders-and-their- responsibilities-and-influence-on- organisations-business-essay.phpDione, Ivana. (2010). Identification of Coca ColasOrganizational Environment. Retrieved from http//www.scribd.com/doc/26976302/Organizational-Environment-Identification-in- Coca-Cola-Bottling-Indonesia